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Our revolutionary Inverto Keratin treatment removes frizz, curls and adds shine, silkiness and softness to your hair. The results are instant without anything else to do! (you will leave the salon after your hair was washed and dry, nothing else to do) and it last for over 3 months in some cases as much as 9 months. In today’s busy lifestyle you will find this treatment a life changing experience; Your Hair is more manageable, smoother, fast drying and easy to style. It is suitable for all types of hair including colored and chemically treated. This treatment is free of formaldehyde and harsh chemicals.

Many celebrities like Jennifer Aniston, Beyoncé Knowles, Nicole Richie, Halle Berry, Lindsay Lohan, Ashley Tisdale, Bridget Marquardt and Claudia Jordan (and probably many more celebs who haven’t yet admitted it and millions of other people) you may be surprised there are also lots of men who did it. These people found a wonderful way of getting what they want from their hair by visiting a salon once in 3 to 6 months and not every week. The treatment itself takes about 2 to 3 hours (and you can watch videos on our site). Keratin Research’s Hair Treatment are proven to work, affordable and satisfaction is guaranteed.

Maintenance: It is recommended to wash your hair with our sulfate free shampoo and conditioner.

Which Keratin Treatment is Right For Me

Naturally we all have different hair, and not all clients want the same results; some want and focus on getting straight hair, some want to get rid of annoying frizzy hair, some have badly damaged their hair with time and looking for ways to repair their hair and some simply want a solution that will give them manageable hair (damaged and curly hair can be time consuming)

 

Formaldehyde or Formaldehyde free?

Is straightening hair is most important to you and your client?
I have a surprise for you, most clients suffer from frizzy dry hair, and this treatment is the only effective one that truly lasts for months, rebuilds hair and totally eliminates frizz. What a life saver especially for women who are extremely busy these days.

As a hair stylist you should offer this treatment also as frizz eliminating and hair rebuilding treatment; that is a powerful and valuable service.

Our Formaldehyde free Treatment has gone a long way and many improvements added, it is very effective and long lasting almost as much as Formaldehyde Containing Treatment, however if you have no objection to use the regular treatment you will be saving money and possibly get better results. it’s easier to work with, Shorter processing time, allowed all over the world and allows you to serve other customers in the same salon without needing special ventilation and/or worry about smoke and smell. 

When it comes to keratin treatments there are basically two main types:

Keratin Hair Treatment (Brazilian) containing Formaldehyde and/or similar ingredients.
Formaldehyde Free Keratin Hair Treatment not containing Formaldehyde and/or similar ingredients

As you may know the Brazilian Keratin Hair Treatment was first discovered in Brazil using formaldehyde.
And received some negative headlines because many companies in Brazil were experimenting and focusing on the Formaldehyde as the main ingredient, thinking the more they add the better it gets, they were wrong. The Keratin Hair Treatment was improved significantly by Companies like us focusing on the health, strength and beauty of your hair. Keratin Research has recently added Inverto™ (read more about Inverto) an ingredient that actually rebuilds damaged hair on contact. That is not the only improvement Keratin Research also added real Moroccan Argan oil, proteins and amino acids to protect and heal your hair during and after the treatment.

Not All Keratin Treatments are the same because they claim to be.

The Formaldehyde Free Keratin Treatment has a complex collection of Amino acids as active ingredients and was developed recently to give hair stylist and clients a product that does not contain formaldehyde for several reasons:
Stylist can perform it in their salon without the nuisance of the formaldehyde fume and odor.
-Clients are worried about becoming in contact with formaldehyde fumes.
-Stylists are worried about becoming in contact with formaldehyde fumes.
There is nothing wrong and no risk with good Keratin Hair Treatment containing Formaldehyde When applied correctly. Did you know that some foods contain formaldehyde? Formaldehyde exists in building materials, furniture, fabrics and many other products. An educated consumer knows best what’s good for him/she.

Keratin Research’s Treatments are made in the USA in FDA approved facilities 

 

All Keratin Hair Treatments cons and pros
Formaldehyde Free Keratin Hair Treatments	Brazilian Keratin Hair Treatments
More expensive	Less expensive
Shorter processing time	Longer processing time
Lasts about  2-5 weeks	Last longer , about 3-8 months
Eliminates Frizz	Eliminates Frizz
Rebuild damaged hair only with Inverto™	Rebuild damaged hair only with Inverto™
Requires maintenance as Simple as Sulfate free shampoo and conditioner	Requires  maintenance as Simple as Sulfate free shampoo and conditioner
effective on most types of hair	very effective when it comes to very curly hair
May alter colored hair (blondes -reds) 20% to 40% chance	May alter colored hair (blondes -reds) 2% to 5% chance
Reduces Volume	Reduces Volume
Hair straightening - Excellent	Hair straightening - Excellent
Can dye hair before or after? Yes	Can dye hair before or after? Yes
Can the treatment be repeated after few days? Yes	Can the treatment be repeated after few days? Yes
Treatment is not hair damaging unlike Japanese Hair Treatment	Treatment is not hair damaging unlike Japanese Hair Treatment
Results in Shiny, soft healthy hair	Results in Shiny, soft healthy hair
Treatment application Does not requires well ventilated area	Treatment application Requires well ventilated area
Does not cause hair loss	Does not cause hair loss